THE WAXOPOLITAN

How Starpil Can Help Kickstart Your Waxing Business

How Starpil Can Help Kickstart Your Waxing Business

14 Oct, 20

How Starpil Can Help Kickstart Your Waxing Business

Here at Starpil, we live for when estheticians venture off to start their own waxing businesses. We understand that starting a new business is never easy and that you may need some help along the way. As a commitment to our customers, we strive to provide the absolute best stripless hard wax, waxing kits, accessories, and customer service to facilitate your independent business journey. We also do our best to provide you with an esthetician business plan—a roadmap, if you will, through blogs like these, immersive educational videos and Starpil P.A.M.s (but more on that later).

 

In this blog, we’ll provide you with an esthetician business plan toward how to start a waxing business and give you tips on how to open a wax salon that gets repeat business. We’ll also discuss business costs, service pricing, the keys to successful services and how Starpil Wax can help you along the way. 

 

What is the Body Waxing Industry Worth?

Waxing businesses and esthetician and spa management foster depilatory waxing services by licensed professionals who check all the boxes on waxing requirements. Although women predominantly wax at these salons most frequently, the body waxing industry is rapidly going mainstream for all genders. As the French often say, “without suffering, there is no beauty,” and men are no exception. Nowadays, more men are beginning to invest money and time into self-grooming, which has made the “manscaping” body waxing industry estimated to grow to $81.2 billion globally by 2024. 

 

WATCH: How to Calculate ROI for your Waxing Business! | Starpil Wax



 

What Is the Growth Potential for A Waxing Business?

Even though the waxing business isn’t new, it is continuing to snowball. According to IBISWorld.com, the body waxing industry has now surpassed $600 million. This organization continues projecting a steady annual 7.0% industry growth rate. Many people are on the hunt for full-body depilatory waxing services, and the seemingly ever-rising interest in hair removal could see no end in business expansion opportunities. 

Is A Waxing Business Right for Me?

A waxing business is ideal for esthies looking for a way to make money while improving others’ well-being, confidence, and beauty. Waxing business owners are passionate about skincare and the benefits of depilatory waxing. Your esthetician business owner salary could reach limitless potential depending on the effort you put into your business. 

 

How Is A Typical Day at A Waxing Business?

Waxing salons are similar to other salon and spa business types, except for the focus is mostly on hair removal services. As a certified waxer, one might schedule body sessions, wax clients, clean (a LOT of cleaning), retail products, and interact with people all day long. The waxing business owner and/or manager carry out esthetician and spa management duties like overseeing employees, delegating work, handling marketing duties, and ordering inventory and supplies.

Who Is My Target Market?

Although teenagers and people in their twenties and thirties are most interested in hair removal, many waxing businesses also see success with older generations if they provide them with the proper waxing education. But if you really want to know who your target market is, it’s essential for a certified waxer to study the demographics surrounding the location you want to open your business up and learn the waxing requirements needed to tailor your services to those people’s needs. 

As most clients will need recurring visits, your esthetician business plan should include the best products and the right waxing and customer service techniques—from your website to your front desk to have your target audience turn into returning customers. 

 

How Can A Waxing Business Make Me Money?

Obviously, an esthetician business plan when learning how to start a waxing business should include making money by charging customers for services. The better your services are, the more clients you will have. Your services need to be priced in a way that allows you to cover your overhead while making enough profit to live your life on. This is why it’s important to buy your products in bulk or work with a Starpil P.A.M. (Personal Account Manager) who can help you navigate your way by figuring out your expenses, the right products to buy, and how to keep your costs low when learning how to open a wax salon.

 

READ: How to Use Hard Wax to Increase Sales



Keeping and Retaining Clients

The quality of your business’s waxing services is of the utmost importance and should be a certified waxer’s main priority. Your waxing business should provide results that last for at least weeks, if not months. Starpil Wax offers different products that are sure to keep your client’s skin smooth and hair-free for longer.

 

Having a thorough understanding of the wax products you use and reaching the highest level of waxing requirements should be high up on the list when navigating how to start a waxing business. But if you want to go leaps beyond that, having intrinsic knowledge of the skin, how to deeply understand your clients’ needs, and how to sell your retail products and future bookings will be critical to your success. Knowing these things guides your choice of products that best fit your clients’ hair and skin. Hands-on waxing training, followed by practice, and more training (you should never stop learning), are key to developing your services, confidence in what you’re doing, and keeping clients coming back!

 

Additionally, the hair removal process should be as painless as possible. Customer comfort during the body hair removal process is pivotal as it can be somewhat awkward or intimidating for new clients. By ensuring your clients are comfortable and providing lasting results, they will recommend your business to friends, relatives, co-workers, and others!

 

Having the top services will be a big help to you. Eyebrow waxing and Brazilians are two of the top treatments requested by clients. These services require more advanced technique training but can be mastered with a lot of practice.

 

READ: Everything You Need to Know About Waxing Eyebrows 

 

Knowing your product line is only part of the battle, ensuring that you are only using the best waxing products for you and your clients is what wins the day. At Starpil Wax, we have a vast selection of wax products and supplies suit any skin or hair type or concern. Our quality wax products are used worldwide, and for over 35 years. Our aim in life is to help you grow your business with our products as a driving force, so we HAVE to only serve the best! The best products cut down your waxing time and injury; it also creates the best results. 

Even if you have to use a free Wix.com site for your salon website for a while, paying more to use high-quality wax that you are comfortable working with is WAY more important. Even if you don’t use Starpil, don’t go cheap on your wax supplies, especially when you’re starting your life as a certified waxer. High-quality wax is easier to work with, can help you improve your service skills, and offer a leg-up on the client experience while you’re still expanding your skillset. But honestly, with your Starpil P.A.M. to usher you into the world of waxing, there will always be a price from us that will suit your budget and maximize your efforts.

 

READ: How to Motivate Your Salon Staff to Sell 

 

What Are the Costs Involved?

When discovering how to start a waxing salon, you’ll see that a waxing business requires a facility for services, equipment and supplies, employees, insurance, tables, chairs, a reception desk, marketing, and a website. 

The store owner can be responsible for esthetician and spa management, but also serve as a hair removal specialist, receptionist, and marketing professional at their business’s launch. Still, additional employees will be necessary as the business grows. Ultimately, plan on spending several thousand dollars on hair removal equipment, supplies, tables, and chairs. Monthly rent will vary depending on your location. 

  

READ: Top Tips for Reducing Your Salon Product Costs



Your Esthetician Business Plan

Having a clear esthetician business plan is fundamental for success as an entrepreneur. A few important things to consider are:

 

  • What will my initial costs be and my monthly budgets (business and personal)?
  • Who is my target market?
  • What is the minimum number of clients I need to have per month/week/day to keep myself and my business afloat?
  • How do I reach those clients?
  • How long will it take for me to break even?

 

 

Body Waxing Business Names

Choosing the right name for your business is crucial. We recommend checking if the business name you want is available as a web domain and secure it early so nobody else takes it. Choose from body waxing business names that are meaningful to you, and that can be remembered easily by your clients.

 

A big part of your esthetician business plan should include creating a legal business entity such as an LLC inhibits you from being personally liable for major issues happening with your business. Opening a business bank account separates your personal assets from your company’s assets, which is necessary for personal asset protection. You will need to register for a variety of state and federal taxes before you can open for business.

 

Recording all of your expenses and sources of income is essential to understanding your business’s financial performance. Keeping accurate and detailed accounts also facilitates your annual tax filing. Getting insurance is also highly recommended for all business owners. If you hire employees, workers’ compensation insurance may be a legal requirement in your state. 

 

Defining Your Brand

Your brand is what your company stands for, as well as how the public perceives your business. A strong brand will help your business stand out from competitors and will build value for your clients. 

 

READ: How to Create a Social Media Calendar for Your Wax Salon



Establish Your Web Presence

A business website allows customers to learn more about your company and the services you offer. You can also sell all of your retail there and provide blogs, discounts, and other offers. You can also use social media to attract new clients or customers. 

 

How Much Should I Charge Customers?

A full body wax costs anywhere between $100 and $300. Eyebrow waxing usually runs between $15 and $30. Waxing the upper lip costs between $7 and $20. A Brazilian wax of the lower body generally costs $30 to $60. It is essential to understand that pricing also varies by location and your expertise. The more clients know and trust your brand, the more in-demand your services will be, and the more your time will need to cost. 

 

The Verdict

Starting your first waxing business is an exciting and rewarding investment that can make you lots of money while allowing you to do what you love most. With the right wax, equipment, and people by your side to help you along the way, the sky's the limit! You CAN grow a very successful waxing business, and Starpil Wax is here for you every step of the way with high-quality products, super-informative resources like The Waxopolitan (this blog). And, through our Starpil P.A.M.s, to ensure that you have the best for your clients at the best prices for you! 

 

Other resources from Starpil for learning how to start a waxing business…

 

  • Get The Waxopolitan in your inbox. Subscribe here for all the fun! 
  • Join other professional #starpilfam members in our Facebook Group The World of Waxing. (Have your license ready!)
  • Receive all the Starpil hook-ups with Esthie Bucks for rewards on your favorite waxing products.
  • Follow us on Instagram @starpilwaxUSA for all of the latest waxing trends and to earn free Esthie Bucks!

 

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