THE WAXOPOLITAN

Starpil Pro Tips for Starting Your Waxing Business

Here at Starpil, we live for our estheticians that venture off and start their own waxing business. We understand that starting a new business is never easy and that you may need some help along the way. As a commitment to our customers, we strive to provide the absolute best European wax, waxing products, accessories, and customer service to facilitate your independent business journey.

 

Waxing businesses provide depilatory services by licensed professionals. Although women predominantly wax at these salons most frequently, body waxing is rapidly going mainstream for both genders. As the French often say, “without suffering, there is no beauty”, and men are no exception. Nowadays, more men are beginning to invest money and time into self-grooming which has made the “manscaping” industry worth $4 billion in the United States alone.

 

Is A Waxing Business Right for Me?

A waxing business ideal for an “esthie” who is looking for a way to make money while improving the well-being, confidence, and beauty of others. Waxing business owners are passionate about skincare and the benefits of depilatory waxing.

 

How Is A Typical Day at A Waxing Business?

Hair removal waxing salons like Starsoft Wax Center in Miami, Florida provide hair removal and other services throughout the day. Employees schedule body hair removal sessions, wax patients, clean the facility, and interact with customers. The owner and/or manager of the waxing business oversees employees, delegates work, handles marketing duties, and orders inventory and supplies.

 

How Can A Waxing Business Make Me Money?

A waxing business makes money by charging customers for services. The better your services are, the more clients you will have. You know what that mean$! 

 

What Is My Target Market?

Although teenagers and people in their twenties and thirties are most interested in hair removal waxing, many waxing businesses also see success with older generations if they provide them with the proper education.

 

Most clients will need recurring visits, so you will want to use the best products and use the right techniques to have returning customers. It is important to study the demographics of the location where you want your business to be in order to tailor it to their needs.

 

What Is the Growth Potential for A Waxing Business?

Even though the hair removal wax business isn’t new, it is continuing to grow rapidly. According to IBIS World, the hair removal industry revenue has now surpassed $600 million. This organization continues projecting a steady annual industry growth rate. Many people are on the hunt for a depilatory waxing service that removes hair from head to toe. This rising interest in hair removal waxing creates opportunities for expansion.

 

Know Your Products & Services

Having a thorough understanding of the products you use, and using the proper techniques is essential for delivering an excellent waxing service. Eyebrow waxing and Brazilians are two of the top treatments requested by clients. These services require a bit more advanced technique training, but with practice, they can easily be mastered.

 

Estheticians should also provide a skin consultation for new clients to determine the best wax and procedures for each client and to recommend the right after-care products. At Starpil, we have a vast selection of European wax formulas for different hair and skin types. Use products that best fit your client’s hair and skin. Hands-on waxing training, followed by practice, is key to developing confidence in your services and to keep clients coming back!

 

What Are the Costs Involved?

The waxing business requires a facility for services, equipment and supplies, employees, insurance, tables, chairs, a reception desk, marketing, and a website.

 

The store owner can serve as the hair removal specialist, receptionist, and marketing professional at the business' launch, but additional employees will be necessary as the business grows. Plan on spending several thousand dollars on hair removal equipment, supplies, tables, and chairs. Monthly rent will vary depending on your location.

 

Planning Your Business

A clear plan is fundamental for success as an entrepreneur. A few important things to consider are:

  • What are my initial costs?
  • Who is my target market?
  • How long it will take me to break even?
  • What will I name my business?

 

Choosing the right name for your business is crucial. We recommend checking if the business name you want is available as a web domain and secure it early so nobody else takes it. Choose a name that is meaningful to you and that can be remembered easily by your clients.

 

Creating a legal business entity such as an LLC inhibits you from being personally liable in the event that your security guard company is sued. Opening a business bank account separates your personal assets from your company's assets, which is necessary for personal asset protection. You will need to register for a variety of state and federal taxes before you can open for business.

 

Recording all of your expenses and sources of income is essential to understand the financial performance of your business. Keeping accurate and detailed accounts also facilitates your annual tax filing. Getting insurance is also highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.

 

Defining Your Brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors and will build value for your clients.

 

Establish Your Web Presence

A business website allows customers to learn more about your company and the services you offer. You can also use social media to attract new clients or customers.

 

Building A Team

The quality of your business’s waxing services is of the utmost importance and should be your main priority. Your waxing business should provide depilatory services that last for at least weeks, if not months. Starpil provides different products that are sure to keep your client’s skin smooth and hair-free for longer.

 

Additionally, the hair removal process should be as painless as possible. Your body hair removal specialists should be friendly with clients and provide excellent customer service from the moment they walk in the front door to the moment they leave.

 

Customer comfort during the body hair removal process is pivotal as it can be somewhat awkward or intimidating for new clients. By ensuring your clients are comfortable and providing lasting results, they will recommend your business to friends, relatives, co-workers, and others!


How Much Should I Charge Customers?

A full body wax costs anywhere between $100 and $300. Eyebrow waxing usually runs between $15 and $30. Waxing the upper lip costs between $7 and $20. A Brazilian wax of the lower body generally costs $30 to $60. It is important to understand that pricing also varies by location and expertise of the esthetician. The more clients know and trust your brand, the more in demand your services will be and the more they will cost.

 

The Verdict

Starting your first waxing business is an exciting and rewarding investment that can make you lots of money while allowing you to do what you love most. With the right wax, equipment, and people by your side to help you along the way the sky is the limit! YOU CAN grow a very successful waxing business and Starpil is here for you every step of the way to ensure that you have the best for your clients at the best prices for you! 


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