Proven Advertising Ideas for Beauty Salons and Spas
The aftermath of COVID19 has made it essential for salon owners to stay on top of the latest promotional tacticts. Here at Starpil, we encourage our estheticians to read, get educated, and implement new marketing and promotional tactics for their salon business. Here are three salon and waxing advertising ideas that you can use to build your clientele base and attract new customers:
Now is the time to update your content with new images, text, and promotional offers. We know that you have been busy year-round and you should take this time to revamp your look. This means Facebook, Instagram, Yelp, Twitter, and any other platforms you might have. Content, image, and social proof are key when it comes to customers searching online for new beauty salon. Being up to date with all your content will give potential clients a sense that you are someone who is dedicated, organized, and efficient. If you don’t have a website now is the time to create one with Wix! Wix is an easy-to-use solution that allows you to create a salon website with ready-made professional templates.
You got this!
Facebook Ads for Salons
Facebook ads are the most effective advertising tactic to get new clients in the door. If done correctly you could see substantial growth with page likes, comments, and ultimately new client bookings. Facebook ads have become popular because it is a powerful marketing tool which works! Here’s everything you need to know to start creating ads that will generate income.
Take this time to plan out your future salon promotions. You already know the top seasonal events that drive traffic so why not get those fliers created ahead of time so you’re prepared.
We suggest creating gift cards, new/existing client promotion fliers, and referral handouts. You should also consider running month-long service offers directed at new customers to keep building your books. Consistently putting out new promos will keep you relevant and in the public eye.
Embrace this time to work on the things that you have been putting off. This is the time to stay motivated and keep working towards your passion in different ways.