Top Tips for Offering the Best Virtual Beauty Consultations

Now, more than ever, the virtual side of your business can be vital to keeping your income and client relationships flowing. Your online presence can help keep you and your business fresh in people's minds and get them excited for their future appointments. Offering virtual consultations is just one aspect of how you can continue building and expanding your brand and supplementing your income while serving your clientele during these times and beyond. There are countless ways to achieve this, but here, we'll give you some of the top tips for offering the best virtual beauty consultations. Anytime someone writes you on Facebook or Instagram or calls you with skincare, makeup, or waxing questions, you have the beginnings of a potential virtual consultation. Now is the perfect time to capitalize on that. A 15-minute first-time wax consultation or an hour-long brow or skincare assessment can mirror aspects of what you offer during an in-person service. A virtual consultation is any digital experience where you guide your client toward their beauty goals. It can be more productive than your average phone call, as you can see and have more access to your client's skin and hair via a video call while answering and addressing their questions and concerns. A virtual service with your client is not just for "times like these" but can become a mainstay on your service menu and garner income long after "business, as usual," can continue. Whether you're working with a new or loyal client, a virtual consultation can offer some of the following: If you haven't already, set yourself up on Skype, Zoom, Google Hangouts, Facebook Messenger, or Instagram so that you can build-up your virtual treatment room. Before you log on, set up a payment system like PayPal, Venmo, or Cash App, and make sure to have people pay upon booking to keep them accountable for the valuable time you're offering. Start to think about the most popular services you offer and how you would start or continue a new or existing client on their journey to healthier skin, fuller brows, or whichever service you'd like to focus on. How do you address these concerns in your treatment room? Write it all down so that you can let your clients know what you're offering and so that you can have an outline of how your online services will go, how long they would take, and how to price them out. Make sure that you have the online skin evaluation or virtual consultation service options on your scheduling platform, so people can book and pay accordingly. Price out your consultations as you would a popular service you offer. For example, an hour acne-reducing facial or brow session is X amount of time/dollars, so make your online service comparable to that. Below is an example of a virtual consultation for a client. Use this as a guide and rewrite it in your own brand voice or position it toward the service of your choice. You can put this info on your physical or online service menus. While delivering an online service or virtual skin evaluation, have a notepad ready to record everything you and your client discuss so that you can include it all in your follow-up message. Copy and paste to start with a template and customize it to your business! Service Name: Virtual Skin and Brow Consultation with Veronica! Service Incentives: Examples: "Your Online Session will include a FREE skincare consultation with me when you purchase $100 in products at the time of your virtual appointment." "Purchase a Virtual Consultation with me and get a $25 credit toward your next service." "Book a Virtual Consultation with me and get 50% off when you pre-book a future brow service with me!" Timing: The consultation lasts up to 50 minutes between the business hours of 10 AM – 6 PM PST (Pacific Standard Time) Where: The comfort of your own home via your smartphone or computer on Skype™, Zoom (or whichever platform suits you best). Booking Info: To schedule an appointment with me, please add your Skype handle (or means of how to contact them via the chosen platform for the appointment), or call +1 555-567-8910 Payment Info: All appointments are pre-paid and sent through Venmo (for example, then include your payment information.) As with all of the benefits of online consultations, your follow-up message keeps the party going and gives your client a tangible takeaway to help them achieve results. Do your follow-up message immediately after your video call so that everything is fresh in your mind, and so that you can rewrite your notes into complete thoughts. You might even find that there are things that you forgot to mention during the session, so feel free to include it in your follow-up message. Whether your focus was on skin, brows, or body waxing, be sure to give some simple step-by-step how-tos to meet your client's needs. For maximum impact, your follow-up message should look something like this. "Hi, Connie! Wow, our online session was so much fun. We covered a lot of ground, so I wanted to send you a recap of Then include all of the intake information... "Thank you so much for pre-booking your next brow service today and for our Virtual Consultation. Please let me know how the things we discussed are working for you or if you have any questions. Your support is invaluable to me. Can't wait to see you real soon. Warm regards, Shannon" The follow-up message can also include any coupons, promotional items, or shipping information regarding their purchases. Offering online services can be extremely rewarding throughout the many incarnations of your business to keep your finger on your clients' pulse, and supplement your income. There are many ways to do it right, but these are just a few top tips for offering the best virtual beauty consultations.
What is a Virtual Consultation?
Some Benefits of a Virtual Consultation
How to Use Virtual Consultations to Grow Your Business
What Does a Virtual Consultation Look Like?
Here is what our time will look like and what we'll be covering:
Here's how to make it all happen!
Follow-Up
Final Thoughts