THE WAXOPOLITAN

How to Use Hard Wax to Increase Sales

How to Use Hard Wax to Increase Sales

 

What is hard wax to your services and your clients? Is it an art form, or a means to generate income? Or is it both? Have you ever wondered how to use wax to boost retail or service sales? In this article, we don't want to teach you how to use wax; we want you to learn how to wax in a way that ensures future business and increases your sales (or at least to give you a refresher). We'll give you some elevated tips on all-things hard wax from educating your clients on their wax type to upselling other services, and how to apply hard wax to get the best results and keep your clients coming back again and again.

Education is Your Bread and Butter

Educating your clients at every point of contact is key to boosting your income. Before your client even gets into the salon, they should know how to prepare themselves before their facial or body wax service. Your website or front desk person should remind each client on how to be ready for their appointment. Clients can also be made aware of any at-home prep products like exfoliation scrubs retailed on your website. You can also make sure that the client comes prepared in the following ways.


  • They have waited at least a minimum of five days without any hair removal like shaving. Hair needs to be at least a quarter inch.

  • A day or two before their appointment, clients should need to gently exfoliate to remove dead skin cells around the hair follicles.

  • Clients should have access to a rundown of their service so that they know what to expect. The prep products used during the service should be listed on your site with a small write-up of why you use them.

  • Clients should have access to knowledge on which waxes provide which results. Having education on your site regarding wax types can increase the visibility of other hard wax services you offer and positions you as a well-rounded wax authority.

Use the Best Hard Wax and the Best Everything Else

It should be said that using high-quality wax products like Starpil Hard Wax and a professional wax warmer are going to elevate your service. If you try to go the cheap route, a lower-quality wax can break, miss hairs, and potentially damage your client's skin. A low-quality warmer might not evenly distribute heat for a consistent wax melt-down. 



Tailoring Your Hard Wax Service

Another way to ensure a fantastic wax service is to use the right stripless hard wax according to your clients' skin, hair, and service types while ensuring that it is heated to its ideal temperature. 


Starpil polymer blend hard wax should be melted down at the max setting on your high-quality wax warmer or set to 221°F (105˚C). Then, adjust the temp to each wax's optimal application temperature before your client arrives. 



Check Those Bulbs

In waxing, bulbs refer to the ball-like shape hard wax takes when twirled around your wax spatula after dipping into your professional wax warmer. If the wax drips off your spatula quickly, your wax is too hot and not in a great state to be applied to your client's skin. Your bulbs should move slowly off your spatula like thick honey or molasses. If your warmer is too hot, reduce the temperature and hold up your bulbs while twisting until the wax cools to the optimal consistency. This process can take up service time, so be sure that your bulbs are on point before your client arrives.


Here's an at-a-glance breakdown of our most popular hard waxes and their optimal skin, hair, services, and application temperatures.



Blue Film Hard Wax

Blue Film Hard Wax is Starpil's best-selling and most flexible hard wax. It comes in polymer wax beads and tablet form and is made with blue azulene, making it the best hard wax for immediately cool skin after hair removal. 


  • Application Temperature: 158°F - 167°F (70˚C - 75˚C) 
  • Melt to: Crystalline consistency (like honey)
  • Best for medium to coarse hair types
  • Great on sensitive to normal skin
  • Perfect for facial and large area body waxing 
  • Cooling, soothing and calming


Pink Film Hard Wax

This creamy formula has excellent flexibility for enveloping even the tiniest hairs on sensitive skin and areas like the underarms, face, and bikini line


  • Application Temperature: 149°F - 167°F (65 ˚C - 70˚C)
  • Melt to: Creamy consistency (like thick molasses) 
  • Grabs micro-tiny, and fine hairs 
  • A go-to for sensitive skin
  • Pink Film Hard Wax is the best hard wax for facial, underarms, and intimate body waxing. 
  • Has a mild scent and effortless removal

Coral Film Hard Wax 

This formula is like a hybrid of sugaring and hard wax. It's a fast-drying blend with Mediterranean coral calcium powder, so it's the best hard wax to boost the skin's luminosity and recovery post-hair removal. 


  • Application Temperature: 
  • Melt to: Creamy consistency (like thick molasses) 
  • Great for all hair types
  • Beautiful on hypersensitive skin
  • Excels on small facial areas, bikini line, and Brazilian waxing
  • Improves skin tone and great for the "Swing Method"

Black Film Hard Wax 

This revolutionary formula is a hybrid of our Blue Film Hard Wax and Pink Film Hard Wax. It is the best black wax because it's incredibly user-friendly and perfect on all skin and hair types.


  • Application Temperature for Facial Waxing: 167°F (70˚C) Body?
  • Melt to: Creamy consistency (like thick molasses) 
  • Perfect for all hair types 
  • Favors all skin types and sensitive and mature skin
  • Ideal for facial, extensive, full-body waxing and all intimate body waxing
  • An incredible, well-rounded wax formula


Step-Up Your Prep

Do you give good prep? How can you amp up the prep step to benefit both you and your client? If it's a new client, do you explain each step and the benefits of the products you are using? What is your prep application method like? Is it strictly "functional?" Or is there an element of pampering to your prep? Do you answer the question, "What is hard wax" for newbies or clients that don't know? 


Avoid a one-size-fits-all approach to your prep by taking into account your client's specific skin type. Consider your client's skin as a whole and don't just assess the skin where waxing will occur. Consider the climate you're in and use the appropriate prep products to get any skin type back to center. 


Dehydrated skin can increase hair breakage or irritation. Oily skin or excess perspiration can create an uneven waxing moment, and sensitive skin can potentially cause intense irritation. Acknowledging these things should be reflected in the wax products you choose to use, and methods. Also, talking about your client's skin concerns outside of waxing can provide more opportunities for upselling spa services or products that target client concerns outside of the salon.



Now Strip

The key to creating a successful hard wax strip is in how to use wax so that it doesn't break or crack on any given area. It also means not using too much wax on an area so that it doesn't add to your cleanup time, cause an excess mess, or wax waste. Here are some other great tips to remember.


Apply hard wax thinner on the face and thicker on more space—like on body waxing.


To create thinner strips, dip your spatula in at the edges of your wax well on your wax warmer. The wax picked up from this area rests at a slightly higher temperature. When building thicker strips, draw from the middle of your wax warmer, where wax rests at a slightly lower temperature. 


To make your strip, twirl your spatula so that your bulb is on one side of the applicator, keep slowly turning even at skin impact, and lay the bulb onto the skin in the area "in front" of the direction of the hair growth. When the entire bulb has accumulated onto the skin, you can start spreading the bulb in the direction of hair growth. Don't be afraid to go back to your starting point to push more wax over to even out your strip. Mold the stopping point of your strip into a rounded-edge to create your lip and "butter-knife" your way back to your starting point via the base of your freshly made strip. Make sure that your edges are smooth. If you're not happy with an edge, apply more wax to even out the line. 


To remove your strip, don't pull up or outward to avoid pulling the skin up away from the body. Pull in the opposite direction of the hair growth in a way that leaves the skin as unmoved as possible. You need to keep the skin anchored, so it doesn't "go with the hair" you're trying to pull out and cause unnecessary pain to your client. 


If you need to apply a cleanup strip, make the same motions as above but in the opposite direction. You will be removing your cleanup strip in the direction of hair growth.


Keep an eye on what the skin is doing at all times. If the client gets too hot, creates excess sweat or oil, or their skin is overly irritated, address it right away. 



Post Service

Similarly, cultivate your post-hard-wax treatment service as discussed in your prep step. Hopefully, you are tailoring your conversations with your clients around their skincare habits, post-wax education, and their lifestyle to ascertain the perfect post-wax prescription to give to address their concerns and needs. Share with them everything you would share with your best friend after they get waxed based on everything you know about them and their skin and waxing needs.



Summary

Whether you're using Pink Film Hard Wax, you know how to wax, or you want to learn how to wax to increase sales, it's always a good reminder to not lose sight of your client's individual needs so that your services don't become token or ingenuine. Generating income during your services is a credit to the education and professionalism you bring to each service. These were just a few tips on how to use hard wax to increase sales but they can be applied toward any waxing service.


How do you recommend your retail and other services to your clients? How do you keep services with long-time clients fresh? What techniques do you use to create a memorable hard wax experience? Let us know in the comments.

 

See how your wax bulbs should look depending on the service: 

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