How to Start A Spa Business - Ambiance & Bedside Manner

From the moment a client steps into your waxing suite, you want them to instantly feel like they are in a zen-like setting; peaceful, calm, and relaxed. Let's face it - waxing isn't painless, and often times people tend to feel nervous or anxious prior to their services. Creating the proper ambiance and utilizing appropriate bedside manner can help induce feelings of comfort and trust during some of your client's most vulnerable moments.

“Little things” can add up to make a HUGE difference for a client’s experience. Here are some tips on how you can create the perfect environment for your wax suite to relax your clients during their appointment and build client loyalty!

Color Theory

When entering a waxing room or studio, the first thing you notice is what the place looks like. You want to create a welcoming atmosphere for your clients to set the mood for their service.

Neutral colors that are warm and embracing like white, light blue, and beige help to create a calming environment, free of distractions. Stay away from loud colors like red or orange, which may be distracting and prevent clients from feeling comfortable. Simple furniture and minimal clutter is a plus!  

Mood Lighting

The lighting of your waxing studio also helps set the mood for your clients. Bright and fluorescent lights will communicate the exact opposite message, making clients feel scrutinized or under a magnifying glass. Instead, create an atmosphere that will help your clients relax.

Select slightly dim lights and scented candles to produce a sense of tranquility within your space. This adds to the overall ambiance of your suite and offers dim, but effective lighting to help set the tone for a wax session. If you find yourself struggling to see, directional lamps can assist you during your service without distracting your client.


Music can affect our emotions in positive or negative ways. Many of us have that one song that we can't resist moving our feet to. Other times, we prefer songs that help us focus or relax.

The sound in your wax suite is just as important, as it adds an extra touch to help calm clients and lighten the mood. Be creative in the sounds that you use in your studio. For instance, sounds of nature or meditation, smooth jazz or Lofi beats, can also transmit positive vibes.


What kinds of smells come to mind when you feel most at ease? Lavender, cucumber, jasmine, and chamomile are comforting scents that will help your clients relax before, after, and during a waxing session.

Infuse these scents lightly into your location’s environment by using diffusers, candles, incense, and essential oils. This will impress your clients and help your waxing location stand out from the competition, going a step beyond while paying attention to these small details.

Creating an Unforgettable Experience

Now that you have the color, lighting, sound, and scent of your waxing location covered, what are other ways can you improve the overall ambiance of your waxing studio?

Fresh water with lemon and the option of a mint-infused towel to help ease away stress can take relaxation to the next level. You want your clients to feel like they’re going to a luxurious spa, not a doctor’s office. That’s the way we feel getting a wax should be. The better the environment, the more comfortable your clients will feel.

Having proper bedside manners when servicing your clients is also crucial for your success. Estheticians that have good bedside manners know how to properly interact with their clients and help in making their waxing session comfortable and stress-free.

Introducing yourself, making eye contact, explaining your process, and being gentle during the service is of utmost importance to build trust with the client. If they are first-timers, ask them if they have any questions prior to commencing their wax. When performing Bikini and Brazilian services especially, ensure to use correct bedside manners and have proper etiquette to make clients feel comfortable with the uncomfortable.

Check out this short clip for more help & inspiration!

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