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How Often Should You Get A Facial?

How often should you get a facial?

How Often Should You Get a Facial?

 

Few treatments make you feel as fresh and radiant as a facial, and more than likely, your clients walk out of one (that they probably waited too long to have) just to find themselves asking, “How often should you get a facial?” 


Busy schedules and little time left for self-care generally have our clients and us often waiting past the period of when we should be maintaining our skincare routine. Really, though, who doesn’t love getting pampered for an hour only to leave with a vivacious glow?! Yet, skincare needs can tend to get pushed aside for other pressing matters.


How do we stress to ourselves and our clients the need for consistency with facials? What’s the average time span of waiting before getting another facial, and are there other factors that influence this? 


Let’s examine a common question most clients ask immediately after receiving a facial. 


How Long Do The Benefits of a Facial Last? 


Benefits of a facial, like the immediate glow you experience afterward, can last around forty-eight to seventy-two hours, but the lasting effects of the deep cleaning, or more intense facial services provided, will persist and show more within the time period of the upcoming cell turnover, around four weeks or so. 


What causes this glow?


Depending on your clients’ skin needs and choice of service, the basic routine of a classic facial will generally include cleansing, exfoliation, extraction, facial masks, finishing with toning, serums, and moisturizer. All of these steps are combined to reach the goal of nourishing, hydrating, and clarifying your skin while targeting problem areas.  

The immediate glow from a facial you or your clients receive is due to the increased circulation and blood flow to the skin and added hydration. Extraction and exfoliation remove any dead skin cells that were dulling the skin’s complexion, which dramatically adds to the glow. 


The benefits of additional services provided during a facial, like a chemical peel or microdermabrasion, can last a month or longer. While microdermabrasion generally takes off the topmost layer of the epidermis, also known as the stratum corneum, chemical peels have different tiers of how deep they penetrate the skin. These are all factors into how long the benefits of your facial will last.  


Understanding this now leads us to the all-important question:


How Often Should You Get a Facial?


As a general consensus, it is recommended to receive a facial once a month or in the range of every four to six weeks. 


Why is this the suggested time frame, and how can you explain this to your clients? 


Around 28 days, new skin cells come to the surface, and at this point, the next set of dead skin cells are ready to be exfoliated off, cleansed well, and professionally treated to provide the longest-lasting glow and fresh, clean complexion. 


Nowadays, there are almost a limitless number of facial treatment options, with facials ranging from light therapy and oxygen therapy to lymphatic drainage and hydrafacials. Depending on the exact facial you or your clients get, keep in mind, the specialty facials may only be recommended once every few months or so. For example, getting a medium chemical peel treatment during a facial is only recommended every four to six months. 


Be sure to always thoroughly explain to your clients the safest time to return for their next facial based upon the treatment they received and their skin needs. 


What good do regular facials do?


Maintaining a consistent routine of regular facials is beneficial for more youthful-looking skin, an even skin tone, cleared out pores, and less scarring from acne. 


*Helpful Tip to Explain to Clients!*

Although regular facials once every 4-6 weeks are recommended, depending on each client’s skin condition, sometimes facials more often, even every week, are recommended. Be sure they thoroughly discuss their skin concerns with you and understand your full recommendation. Unless necessary, facials more than once a month can potentially cause more irritation to the skin as skin turnover has not yet occurred again. For clients with very sensitive or dry skin, facials even up to every 6-8 weeks might be recommended.


So, what if your clients have acne? Does the same 4-6 week rule apply? 


How Often Should You Get a Facial if You Have Acne?


If you or your clients have acne, you should get a facial anywhere between once a week up to every three weeks. Depending on how severe the acne is, each esthetician will recommend a different length of time. Sometimes, they may even suggest a light chemical peel be done once or twice a week for a span of a few weeks. 


It is always wise to inform clients dealing with acne that any frequent facials and treatments they have for their acne can and will be adjusted once the skin begins to clear up. Communicating the estimated time frame of how long frequent facials will last puts your clients at ease and assures them that everything done to the skin on their face is not excessive nor detrimental to the health of their skin. 


So now, what about all of the ones who don’t get professional facials and stick to at-home skincare? With so many “at home” facial products and kits, how can we explain to potential clients that coming in to get a facial is worth their time and beneficial for their skin? 


Is Getting a Facial Worth it? 


Getting a facial is undoubtedly worth it for anyone that wants a clean and clear complexion and radiant, glowing skin….A.K.A all of us! 


The question really lies with, is getting a facial with a professional worth it?


There are an abundance of DIY and at-home products to choose from and create a “facial spa day at home,” if you will; but, do these products come close to what the professionals use, and is the care going to be the same at home or in a spa/salon? 


While ‘Do It Yourself’ facials and at-home products can do wonders to keeping your skin clean, exfoliated, and hydrated between treatments, they are often generalized products that cannot target your direct skincare complaints. Professional estheticians are much more knowledgeable and prepared on exactly how to give your skin the deepest clean and revitalizing treatment because of their expertise. During a facial, estheticians often do a thorough skin analysis to provide proper care to their client’s skin. 


Aside from licensed esthies, most of the populace today tend to decide their facial products based on the influencers and advertisements out there. To an untrained eye, these products may all seem beneficial. However, using multiple products just based on what others say works for their particular skin could actually end up doing more harm or simply never solve the problem they are trying to. 


But if we’re going to be honest, not everyone has the time or financial ability to maintain regular facials, so skincare needs must be met primarily at home. In this situation, client and esthetician communication is critical. With an esthetician’s recommendation, clients can find the best-suited products for their skin and a manageable at-home routine to give them the best results. While keeping up with their routine, the next time they can come in for a professional facial, their skin will be in much better shape and help keep their lovely glow! 

 

 

*Helpful Tip to Explain to Clients!*

If your clients can come in for regular facials every four to six weeks as recommended, keep them completely involved about what they should be doing at home in between appointments to maximize the benefits of these professional facials. 


Discuss with them why regular day and night cleansing is vital, along with a weekly exfoliation regimen. The exfoliation will help to keep dead skin cells off that cause a dull complexion. Remind them to wait a few days after their facial before they exfoliate so as not to irritate the fresh skin. 


Lastly, emphasize the importance of using an SPF every day to prevent any damage from the sun. Regular skincare, including professional facials, is only helpful as long as your skin is protected and maintained! 


In Summary

dark haired woman lying down receiving a facial


How often you should get a facial is based mainly upon skin cell turnover time. Since this is around 28 days, a professional facial is recommended once every four to six weeks. 


However, depending on the different facial treatments received and current skin conditions, like acne, you may recommend that your clients come sooner for the following facial, or maybe even later than six weeks. 


In the beauty industry, communication between professional and client is always vital. A thorough explanation of their skin type after a skin analysis, products, and expert counsel on a regular skin care regimen will create a welcoming environment for your clients and an atmosphere of trust so they will continue to come back. 


With the knowledge you supply, clients can maintain the cleanliness of their skin in between treatments and feel confident about how often they should get a facial. 


Resources:

Average cost for classic Facial-$65-$90
Average cost for Microdermabrasion-$136
(https://www.plasticsurgery.org/cosmetic-procedures/microdermabrasion/cost)
Average cost for light Chemical Peel-$100-$150
(https://dermcollective.com/chemical-peel-cost/
Average cost for HydraFacial- $150-$300
(https://www.zwivel.com/blog/the-pros-and-cons-of-hydrafacial/

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