THE WAXOPOLITAN

Proven Advertising Ideas for Beauty Salons and Spas

Proven Advertising Ideas for Beauty Salons and Spas



Hey guys! We hope that you are all safe and taking this time to prepare yourself for your salon reopening. We encourage you to read, educate yourself, and implement new marketing and promotional tactics for your business. Here are three proven ways you can build your clientele base by attracting more customers:

Social Facelift

Now is the time to update your content with new images, text, and promotional offers. We know that you have been busy year-round and you should take this time to revamp your look. This means Facebook, Instagram, Yelp, Twitter, and any other platforms you might have. Content, image, and social proof are key when it comes to customers searching online for new beauty salon. Being up to date with all your content will give potential clients a sense that you are someone who is dedicated, organized, and efficient. If you don’t have a website now is the time to create one with Wix! Wix is an easy-to-use solution that allows you to create a salon website with ready-made professional templates.

You got this!

https://www.wix.com/

Facebook Ads

Facebook ads are the most effective advertising tactic to get new clients in the door. If done correctly you could see substantial growth with page likes, comments, and ultimately new client bookings. Facebook ads have become popular because it is a powerful marketing tool which works! Here’s everything you need to know to start creating ads that will generate income.

https://thesalonbusiness.com/facebook-ads-for-salons/

Promotions

Take this time to plan out your future salon promotions. You already know the top seasonal events that drive traffic so why not get those fliers created ahead of time so you’re prepared. Here are the top upcoming events that you don’t want to miss out on:

 

  • Easter - April 12
  • Mother’s Day - May 10th
  • Father’s Day - June 21st
  • Black Friday & Cyber Monday - November 27th

 

We suggest creating gift cards, new/existing client promotion fliers, and referral handouts. You should also consider running month-long service offers directed at new customers to keep building your books. Consistently putting out new promos will keep you relevant and in the public eye.

 


Embrace this time to be home and work on the things that you have been putting off. This is the time to stay motivated and keep working towards your passion in different ways.

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If you are a stripless waxer why not experiment using strips with our Pink Soft Wax?

Try a new hair removal technique. You might love it!

 

Here’s everything you need to know:

https://www.starpilwax.com/blogs/news/pink-conforms-to-you?_pos=3&_sid=04310fd4e&_ss=rh

 

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