Men’s grooming in the waxing industry is consistently rising. As more and more men understand the value and convenience of having a professional take care of their facial hair, the more us esthies have to step up our game when it comes to men’s waxing services. While male body waxing offers its own challenges, face wax for men is no different and can even be more difficult. In this article, we’ll give you some top tips on how to wax facial hair for men and share how men can be some of the most loyal and lucrative clients.

MEN’S WAXING SERVICES

Black Hard Wax is known for its ability to remove even the thickest hair while being kind to the skin, making it a go-to for men's waxing services for the face.

From a manzilian to chest and back waxing, the men who love the convenience and results of smooth skin from a professional waxer can be some of your best clients for the following reasons. 

• They are either committed to or interested in learning more about their grooming habits.
• They understand that if you want to have something done right, you have to see a pro.
• They believe that time is money, and outsourcing their grooming to a pro can garner them better and longer-lasting results than they can achieve themselves.
• Once they get something right, they don’t want to have to deal with searching for something else regarding their grooming habits. 

What does this mean for you?

Male clients will keep coming back, and if they are already coming in for grooming, they are more open to a skincare routine than men who don’t see a professional for hair removal. This means that you need to be on point with your services, especially when doing face wax for men.

FACE WAX FOR MEN

When choosing a face wax for men, there are a few differences and similarities compared to how to wax facial hair on a woman. Though men prefer clean lines on a brow and beard, many men prefer to still “look like a man” when it comes to beard and brow waxing. The similarities with waxing men from women are that men’s facial skin can still be sensitive, plus, it’s more prone to acne and ingrown hairs, given that their pores are usually larger and hair thicker. When doing a male face wax, you not only have to consider their specific skin and hair type for the area you’re waxing but also need to work consciously toward preventing bacteria.  

WAXING MEN’S BEARDS

Calendula wax is extremely gentle on the skin and inhibits bacteria.

If you’re working with a man that prefers severely clean lines, it can be similar to waxing a woman’s eyebrows—manicured to the gods. But if you’re focusing more on grooming and sprucing, there are a few moves you’ll need to make so that their beard is looking more natural. Most men are not asking for a beard waxing before and after—because it’s really painful! Most men are looking for their beard line at the cheeks to cleaned up. To avoid a razor-sharp line, don’t get right up onto the beard line to leave a softer border from hair to cheek.

WORKING WITH FINER BEARDS

Some men and teens have very fine hair on their beard, making it suitable for waxing. As many women know, full facial waxing can be intense, so we recommend using the best wax for sensitive skin like our Coral Wax, which grabs stronger hairs while being gentle on the face.

WAXING MEN’S BROWS

Here we see Starsoft clear hard wax conquer a unibrow. This wax is excellent for thick hair and sensitive or dry skin types.

Giving a man a brow clean-up can be so satisfying. One second their brows are a glob of hair that takes up their eye space, and the next, there is a defined brow space and an open eye area. A groomed brow on a man can not only make them look cleaner but younger too. If a man wants a manicured brow like a woman’s, but only thicker, work accordingly, but if a man is only looking for grooming, focus on applying wax underneath the orbital bone, the outer areas of the tops and sides of the brows, and in-between the brows. 

If their brows are particularly thick, you might have to apply the wax higher up underneath the brows but be extremely mindful of not making it look too manicured. If you need to go in closer to the brows but fear getting it too clean, take tweezers and remove every other hair on the line to give the illusion that they just woke up like this.

FINAL THOUGHTS

Male face wax is an art materialized by what you don’t do and the hair you leave behind. Don’t be afraid to recommend at-home care to your male clients because some of them are in desperate need of a skincare routine. You could be the gateway to them stepping up their grooming game by giving them smoother and better skin than they’ve ever had before. 

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