How to Calculate ROI for Your Waxing Business

If you’re an esthie who wants to learn how to start your own waxing business, you should go further in your studies or apprentice to learn the ins and outs of the business side of a wax salon. One of the first business rules is to explore your waxing costs, among other things, and determine your wax service prices. So, to get down to brass tax and talk about business. In this article, we’re here to discuss how to calculate ROI for your waxing business by examining the cost of waxing.  

We’ll show you start to look at how much product you are using for your waxing services to find your return on investment (ROI) when using Starpil Wax! So, let’s crunch some numbers together and look at some of the most popular waxing services’ earning potential to see where you’re at with making that sweet moolah from your wax salon while giving you some top tips to increase your ROI.

PRICING WAXING SERVICES

When starting your own waxing business, pricing your waxing services comes down to factors like the competitive pricing in your area, business expenses, or the number of employees on your payroll. It’s also determined by how in-demand you are as you gain experience. People will keep coming for you when your services are top-tier, and as your time becomes more valuable, your prices will rise. 

When looking at your expenses to determine your wax service prices, the first thing you need to find out is how much it cost to wax? Take the wax price and how much wax to use for the most popular services and break it down. Start by asking yourself how much does a pound of wax cost (or the size of the tub or bag you buy)? Then ask how much wax do you need for legs, for example? Then determine how many leg waxes you would need to do to make up for your initial cost of waxing. We’ll show you more below.

READ: HOW TO USE HARD WAX TO INCREASE SALES

STARPIL BLUE FILM HARD WAX

If you bought a 10lb bag of Starpil Blue Film Hard Wax Beads, how much ROI are you getting for the most popular services? Let’s go over flawless leg waxing and waxing the bikini line. 

Waxing Costs

A 10lb bag of Starpil Blue Film hard wax beans costs about $150. 

There are approximately 4,535.92 grams in 10 pounds. 

Leg Wax Costs

Typically, a full leg wax service uses about 280 grams of hard wax or a little over one cup of stripless hard wax beads. A typical full leg wax price could be around $65 for this service. If you decided to use that 10lb bag of Blue Film Hard Wax strictly for leg wax services, you would earn $1,040. 

That’s 16 leg waxes. In one workweek or three per day, to make up your initial investment. How many leg waxes can you book this week? 

Calculating Costs

$1040 in Leg Waxes

Minus the Initial Investment $150 

ROI = $890 

Bikini Line

Bikini line services use roughly about 50 grams of wax per wax service or a 1/4 cup of stripless blue hard wax. You would be able to get about 90 bikini line waxes with a 10lb bag of our blue beans. 

If you were to use the bag only for bikini line services and charged $25 per service, you would make $2,267.96. That would take about 85 bikini waxing clients. 

Calculating Costs

$2,267.96 in Bikini Line Waxes

Minus the Initial Investment $150 

ROI = $2,117.96.

READ: COMPLETE BIKINI/BRAZILIAN WAXING GUIDE

STARSOFT FILM HARD WAX

One of our most popular waxes is Starsoft Film Hard Wax because of its hypoallergenic and neurosensory properties. It can be used for full-body waxing and is a dream for

Waxing Costs

A 2.2lb box of Starsoft Film Hard Wax Tablets costs about $50. There are approximately 1000 grams or four cups of wax in the package.

Underarms

An underarm service uses roughly about 18 grams or a 1/8 cup of wax. With 1,000 grams, you could do around 55 underarm services using Starsoft. If an armpit wax cost is $15 for underarm services, you could make $825 off the box. 

Calculating Costs

$825 in Underarm Waxing

Minus the Initial Investment of $50

ROI = $775

STARPIL PINK FILM HARD WAX BEADS

Using Starpil Pink Film is a favorite among estheticians for facial waxing. Here, we'll talk about using it to calculate your ROI on eyebrow waxing.

Waxing Costs

Let’s talk about eyebrow waxing. The price of an eyebrow service using a 10lb bag of Pink Film Hard Wax Beads at the cost of about $150 could be near or far more significant than $20 per eyebrow waxing service.  

There are 4,535.92 grams of wax in a 10lb bag. An eyebrow service uses about 7 grams of stripless pink hard wax. You could get about 648 eyebrow services from the bag. That’s around $12,960.  

Calculating Costs

$12,960 in Eyebrow Waxing Services

Minus the Initial Investment of $150

ROI = $12,810 

READ: EVERYTHING THERE IS TO KNOW ABOUT WAXING EYEBROWS

TIPS ON HOW TO GET THE MOST ROI

We know that more costs are involved than merely a bag of wax, but breaking down the ROI on your wax costs is a great way to start setting goals, diversifying your service menu, and finding other ways to boost your wax service pricing. 

GOAL SETTING

Setting goals for your waxing services is crucial for acquiring more clients and sales. Not every esthetician will use an entire 10lb bag of wax entirely on one service type. It benefits you enormously to diversify your services by being highly skilled at a blend of your top moneymakers and the services you love to do the most. But make goals per week of how many waxing services you need to reach per week for it to make sense. If you have something to focus on, you will steer the ship that way.

DIVERSIFY YOUR PORTFOLIO

This section is especially for those first starting only doing eyebrow services, for example. Don’t limit the number of customers you can bring in by being a one-trick pony until you can base a whole business on that service type. If a client walks in looking to get a leg or Brazilian wax, but you only offer eyebrow services, a potential sale, and a new client opportunity, just walked out the door. 

LOWER COSTS WITH WHOLESALE OR P.A.M. PRICING

Starpil offers wholesale pricing for customers that order over 30lb of wax. Ordering wholesale is a smart way to make even more ROI. 

If you need help deciding how much wax to buy, contact your P.A.M (Personal Account Manager)for a one on one business evaluation. They can help you determine what quantity or formula of wax is best to order for your business needs. 

To get a P.A.M. of your own, email info@starpilwax.com and put PAM Request in the subject line!

READ: TOP TIPS FOR REDUCING YOUR WAX SALON PRODUCT COSTS

THE BOTTOM LINE

It’s crucial to understand that these examples are rough estimates. The bottom line is that the waxing costs per service vary significantly from one esthetician to another. Experience, reputation, and geographical factors all play a part in determining how much to charge for a service and your earning potential.

What’s exciting is that there is a lot of potential in starting your own waxing business. Waxing is a way of life for many people that say NO to razor bumps and YES to smooth skin.

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